Kayla Gill

Kayla writes about recovery, trauma, and healing because she's lived it. As a content strategist and brand copywriter specializing in behavioral health and wellness, she creates the kind of content she needed when she was searching for answers: clinically informed, but also deeply human. With nearly a decade immersed in addiction treatment marketing and her own journey through trauma recovery, Kayla understands what it's like to be on the other side of the screen, searching for the right answers.How She Got HereKayla's career in recovery content marketing began at a luxury destination rehab in Chiang Mai, Thailand, where she transformed the organization's digital presence through targeted content strategy and managed international content production across multiple markets.She went on to found Hone Copywriting, a boutique content marketing agency dedicated exclusively to behavioral health treatment providers. As Founder and CEO, she built a patient-first approach to content that prioritized clinical accuracy, accessibility, and genuine connection with treatment seekers, while developing comprehensive content strategies and coaching writing teams.As Content Director at Recovery.com, Kayla scaled that approach during a period of rapid growth, building editorial systems from scratch and making sure that even as the team expanded, the content stayed grounded in what matters: meeting people where they are and helping them connect with the solutions they need.Her time as a Senior Brand Copywriter in Bangkok, crafting brand voices for global hospitality brands, taught her how to distill complex brand strategies into language that feels natural and true. She developed tones of voice and editorial guidelines that kept multiple writers aligned and on-brand—a skill that became essential in her recovery content work. Kayla's focus on creating robust brand voice and editorial systems ensures that quality and authenticity don’t get lost as teams grow or content scales.Personal Recovery and Trauma-Informed ApproachKayla's professional approach is deeply informed by her personal recovery journey, which includes healing from PTSD and trauma through residential rehab treatment and various therapeutic modalities. This lived experience shapes her nuanced understanding of the treatment-seeking journey and her ability to create content that resonates with genuine empathy. She takes inclusion seriously and is especially interested in how trauma and minority experiences shape readers' paths to healing.Current Work and Fight Sports AdvocacyToday, Kayla works as a freelance copywriter and content consultant for mental health and wellness brands, with a primary focus on brand copywriting and storytelling that creates genuine connection.In a powerful intersection of her trauma healing work and commitment to empowerment, Kayla also currently works as a certified boxing coach. She now uses fight sports as a vehicle for trauma healing and empowerment, particularly for women and survivors of domestic violence. A natural extension of her recovery advocacy, this work provides survivors with tools for physical empowerment, emotional regulation, and reclaiming bodily autonomy.Expertise and Areas of FocusKayla's expertise spans:Content marketing for behavioral health and wellness brandsBrand voice development and copywritingTrauma-informed content creationAddiction treatment and recovery specializationMental health and wellness contentEditorial process development and writing team coachingFight sports as trauma healing methodologyConnect With Kaylawww.kaylagill.worklinkedin.com/in/kaylacgill@boxingwithkk on Instagram