


Kayla holds over 6 years of experience in the rehab space, including in-house content management at a leading treatment center. She believes addiction and mental health issues are universal human experiences that can serve as important entry points onto a path toward self-realization and well-being.




Kayla holds over 6 years of experience in the rehab space, including in-house content management at a leading treatment center. She believes addiction and mental health issues are universal human experiences that can serve as important entry points onto a path toward self-realization and well-being.
Cravings are an intense urge to use a substance. They’re a normal part of early addiction recovery. Several factors influence how long drug cravings last. These include the type of substance, length of use, and relapse history.
A cue-driven craving episode lasts anywhere between a few minutes to 30 minutes.1 They’re usually stronger and more frequent in the early stages of recovery, especially in the first two weeks after quitting a substance. Cravings become less intense over time.2 You may experience them sporadically for months or years after quitting a substance. But you can learn to manage cravings with proven coping techniques so they’re less intense.
Complex interactions between your brain and a range of factors cause drug cravings. These factors include your environment, social setting—even your beliefs and values.
Drugs and alcohol influence the brain’s reward system.3 Specifically, substances alter your levels of dopamine, a neurotransmitter responsible for pleasure, reward, and motivation. During addiction, your brain makes positive connections between substances and feelings of pleasure. Over time, your body needs more of a substance to feel the same effects. This is what builds tolerance and eventually leads to addiction.
When you stop using a substance, your body and brain experience withdrawal. As this happens, your brain will try to restore balance. Cravings are a result of your brain adjusting its chemical levels.4
Internal and external cues also come into play. Certain people, places, situations, and sensations that remind you of the substance can elicit a dopamine response. As your brain fires dopamine, it urges you to act. The result is intense cravings.
Different substances affect the brain and body differently, influencing craving levels.
Certain drugs, like opioids, cocaine, methamphetamine, and nicotine, have an intense and immediate effect on your brain’s reward system. This leads to stronger, more frequent cravings. They also cause more severe withdrawal symptoms, which can trigger cravings as a way to seek relief.
For example, nicotine produces intense cravings. People experience a nicotine high within 10 seconds of inhaling.5 But the effect fades just as fast, driving people to smoke more. Withdrawal symptoms appear as early as a few hours after the last cigarette and can motivate cravings. According to the National Institute on Drug Abuse, just 6% of smokers are able to quit each year.5 Smoking cessation treatment programs show promise for managing nicotine cravings and quitting smoking.6
Other drugs, like marijuana, alcohol, and benzodiazepines, affect the brain more gradually and subtly. You can still develop tolerance to them, which amplifies cravings.
Some drugs may produce longer-term cravings compared to others. For example, cocaine cravings peak several days after quitting and can last years.7 Meanwhile, nicotine cravings peak within 24 hours after you’ve quit smoking. They usually last a few weeks but can persist for months.
The duration of substance use impacts the timeline of cravings. In general, the longer you use a substance, the likelier you’ll be to experience cravings after you quit. Chronic substance use changes brain structure and function, especially in the brain’s reward circuit. You can become more sensitive to triggers and less responsive to natural dopamine rewards, like exercise.
Long-term drug use damages areas of the brain responsible for decision-making, impulse control, and judgment. As a result, you might find it harder to manage negative emotions or cravings.
Relapse is commonly a part of recovery.8 Your history of relapse can influence the duration of drug and alcohol cravings.
Experts are still researching the impact of relapse history on cravings. Some studies suggest that relapse increases cravings by reinforcing positive associations between drug use and reward. Others suggest that relapse can reduce the anticipation of a drug’s effects, thus decreasing the severity of cravings.9
While the debate is ongoing, there’s a clear relationship between cravings and relapse. Understanding this is an important part of relapse prevention.
Many people who struggle with addiction wonder, “How long do drug cravings last?” The answer isn’t so simple—cravings are unique to each individual. But through addiction treatment and a commitment to your long-term recovery, cravings eventually fade.
Managing cravings is important to recovery, and it takes awareness, self-care, and support. Group therapy can be a good place to learn what craving management tools work for others. You may pick up some techniques to apply to your recovery too. Over time, as your brain recalibrates, your cravings will decrease.
Addiction is treatable, and a life of freedom is possible. Connect with drug and alcohol treatment centers that specialize in your specific needs, from holistic care to medication-assisted treatment. Don’t wait another day to get help; find a recovery program that works for you.
Heishman, S.J., Lee D.C., Taylor, R.C., Singleton, E.G. (2010, June 18). Prolonged Duration of Craving, Mood, and Autonomic Responses Elicited by Cues and Imagery in Smokers: Effects of Tobacco Deprivation and Sex. https://pmc.ncbi.nlm.nih.gov/articles/PMC2896221/
Soundararajan, S., Murthy, P. (2023, March). High craving is associated with fewer abstinent days and lesser time to relapse during treatment in severe alcohol use disorder. https://pubmed.ncbi.nlm.nih.gov/37204968/
National Association of Addiction Treatment Providers. (2017, May 4). The Science Behind Addiction. https://www.naatp.org/science-behind-addiction
Anton, R.F. What is craving? (1999). What is Craving?. https://pmc.ncbi.nlm.nih.gov/articles/PMC6760371/
National Institute on Drug Abuse. (2021, April 12). Is nicotine addictive?. https://nida.nih.gov/publications/research-reports/tobacco-nicotine-e-cigarettes/nicotine-addictive
National Institute on Drug Abuse. (2021, April 12) What are treatments for tobacco dependence?. https://nida.nih.gov/publications/research-reports/tobacco-nicotine-e-cigarettes/what-are-treatments-tobacco-dependence
Volkow, N.D, Michaelides, M., Baler, R. (2019, October 1). The Neuroscience of Drug Reward and Addiction. https://pubmed.ncbi.nlm.nih.gov/31507244/
Kharb, R., Shekhawat, L.S., Beniwal, R.P., Bhatia, T., Deshpande, S.N. (2018, July). Relationship between Craving and Early Relapse in Alcohol Dependence: A Short-Term Follow-up Study. https://pubmed.ncbi.nlm.nih.gov/30093741/
Mortazavi, L., et al. (2023, August). Blunted Neurobehavioral Loss Anticipation Predicts Relapse to Stimulant Drug Use. https://www.researchgate.net/publication/384438782_Reduced_brain_connectivity_underlying_value-based_choices_and_outcomes_in_stimulant_use_disorder
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